The North Face – Elvira
Alexander Tank directs "Elvira", a global campaign for The North Face –
capturing the spirit of exploration and resilience, following professional athletes Fernanda Maciel und Pau Capell
Alexander Tank
Alexander Tank is a German director based in Berlin.
As an avid cinema lover, he naturally strives to transform goods of classic filmmaking into contemporary commercial works, always approaching the viewer at eye level.
Loving the collaborative aspect of filmmaking, his often symbolically composed images and truthful messages are always created in close dialogue with the entire crew involved. Attention to detail, love of nature and humanistic stories are the cornerstones of his growing body of work.