Newest work of our director Fabio de Frel for Audi, produced by 27km

“Strive for clarity” is a guiding principle for Audi. It lies at the heart of the new design philosophy and the transformation of the entire company. This mindset can be experienced in the Audi Concept C – and is embodied by actor and director Harris Dickinson.

The Campaign is a clear statement for Audi. A confident commitment to the principles that have always distinguished Audi: clear, technical, intelligent, and emotional. The location for the global launch of the new Audi design philosophy could only be Milan: a metropolis that celebrates the past by shaping the future. And Harris Dickinson is the ideal protagonist for this campaign – an ambitious actor and director who explores the boundaries of his art with calm, confident determination.