Photographer: Dominik Hodel
Client: The North Face
Creatives: Jacob Frisk & Samanta Gubitta
Production: Hillton
Executive Producers: Mona Bertschinger
Producer: Lou Staub
Production Assistant: Timon Flükiger
Photo Assistant: Lukas Saxer & Elias Gmür
BTS Photo: Camille Spiller
Hair & Makeup: Jordan Singleton
Set PA: Luca Kuppelwieser & Justus Briese
Location Scout: Robin Sebastian Hoefler
Dominik is a photographer who does not shy away from putting his conceptual thoughts into commercial context. In fact, it is a conscious interference within the commercial image world and an abandonment of the boundaries between commercial and conceptual photography. His main focus is the circulation of imagery and the increasing medialization of everyday life.
Besides collaborations with brands like BMW, SSENSE or SWISS, exhibitions at Kunsthaus Zürich, Fotomuseum Winterthur or City Hall in San Francisco, Dominik lectures at the F+F School of Art and Design in the field of photography.